Chris Voss turned a career as a hostage negotiator into a phenomenal success as a business negotiation advisor. His book, Never Split the Difference, is one of the five books I recommend the most to people. It’s phenomenal and often very counterintuitive.

This month my podcast with him dives into some of the key points of the book, and how boldness is a key factor in any successful negotiation. He makes a point about how important preparation is, as well as practice, which is also one of the pillars of the PRIDE Method in my book Superbold.

You can listen to the podcast here:

Or watch it here: https://youtu.be/z16d_shOw

And here is a little taste of the conversation: https://youtu.be/aYKIUH-DHbE

For more great info on how to be Superbold, subscribe here: https://fredjoyal.com and scroll to the bottom. Thanks! Be bold!