Robert Martino is a True Dental Entrepreneur

Dr. Robert Martino owns seven dental practices and is also the CEO of Oracare, an oral rinse¬†product, as well as an airplane repair business. The key to it all: great customer service. Give it a listen–it’s a great story!

You can listen to the audio version here:

Hope you enjoy it, and if you do, subscribe to the podcast and you won’t miss an episode!

How to Thrive in Dentistry After a Career-ending Injury

Dr. Brian Toorani has had many twists and turns in his career, and found that hard work and technology has pulled him through some tight spots. His latest challenge was a career-ending injury, and he has adapted to being a teacher and the CEO of his Huntington Beach, California dental practice. It’s a fascinating tale of resilience and determination. 

You can listen to the audio version here:

Hope you enjoy it, and if you do, subscribe to the podcast and you won’t miss an episode!

Learning Amazing Advances in Systemic Dentistry

Dr. Ali Panahpour is one of the preeminent holistic dentists in the country. He specializes in treating people with serious systemic illnesses when traditional medicine has failed them, with remarkable results. We discuss mimetic and biological dentistry and the advances coming to the profession in this fascinating conversation. 

You can listen to the audio version here:

Hope you enjoy it, and if you do, subscribe to the podcast and you won’t miss an episode!

An Orthodontist Embraces Clear Aligners to Spectacular Success

Dr. Sean Holliday owns four orthodontic centers in Oahu, and has taken the unique approach of embracing clear aligners, which comprise 70% of his treatments. Learn how he expanded to multiple facilities and promoted himself successfully in the Hawaiian community, and became the top Invisalign provider in the state. It’s a great story!

You can listen to the audio version here:

Hope you enjoy it, and if you do, subscribe to the podcast and you won’t miss an episode!

Getting Your Dental Team on the Same Page

One of the things I try to emphasize in dental marketing is that a dental practice is too small a group of people to have even one person who’s not pulling in the same direction as the rest of the team.

The challenge starts with hiring, but it doesn’t end there. At the same time, if you hire wrong–either the person doesn’t fit the culture or doesn’t have a great attitude, then there isn’t any fixing that. Treatment plan: extraction.

But if there is a team member who isn’t participating fully and supporting the culture, then the need becomes how to grow the employee. This most often means teaching them the importance of the proper attitude, the need to effectively “sell” dentistry for the patient’s benefit, and the need to be positive and supportive of the team. And they also have to understand the importance of the practice culture and core values.

How does that happen? With good coaching it can definitely be achieved. I have also discovered that a significant number of the dentists who’ve read my books have started a study club with the team, where they all read the book a chapter at a time and then discuss it together, and apply the changes that they agree on, both to themselves and to the marketing of the practice.

This can be highly effective, but only if the team reads. Which a lot of people don’t anymore. They watch videos. So I decided to create the material so that practices can get everyone literally and figuratively on the same page. To that end, I just completed a video course entitled, “Creating the Remarkable Dental Practice.”

This course is an eight-week course, with four 20-minute videos in each weekly module, so that the team can watch them together and then talk about what they’ve learned and how they want to apply it to the practice. The course spans everything from the ideal practice mindset, to hiring and training, social media strategy and finally how to effectively advertise and promote your practice.

If you want to succeed in the years to come, you need a remarkable team creating a remarkable patient experience. My goal is to help you create that with as many tools as I can provide.

The course is $997, but to my faithful blog subscribers I’m offering a 20% discount. Just use the coupon code FREDBLOG when ordering. I think it will transform your practice, and if it doesn’t, it comes with a money-back guarantee. So jump on it, as the discount ends when the whim strikes me!

Here’s a sample video from the course. It’s on practice culture.

To purchase the course, click here!