My latest podcast interviews Dr. Rich Madow of The Best Seminar Ever fame. This is a lively and fun episode with a good friend and you’ll come away with some great insights on how to improve your dental practice marketing. Don’t miss it! Both audio and video are available here.
You can listen to the audio version here:
Hope you enjoy it, and if you do, subscribe to the podcast and you won’t miss an episode!
Bill Dorfman is perhaps the most recognized dentist in the world, with over 1 million Instagram followers, and long-running appearances on national TV shows. He is a celebrity dentist, co-founder of Discus Dental and creator of the LEAP Foundation. Hear how he’s leveraged PR and promotion to build a superstar practice, and how he created a unique path for himself in dentistry.
Listen to the audio of episodes here, or on your own podcast player. Just search Fred Joyal. And i you like these podcasts, subscribe!
For many dental practices, their marketing strategy is HOPE.
Hope we can pump more money into the budget and get more patients.
Marketing and advertising have become significantly more complex in the past ten years, and is a faster moving target than ever. Hope is NOT an effective strategy.
If you’re like most dentists, you just need a consistent flow of new patients without all the headaches. To do that, you need to understand how the new game works, and how you can keep up with it.
As the co-founder of 1-800 DENTIST, I have spent over $500,000,000 in marketing. I know a thing or two about helping to create thriving dental practices and I’ve made it my mission to help a select few dentists get ahead of the curve.
My books, Everything is Marketing and Becoming Remarkable, are two of the most influential books in dentistry, and they have transformed many dental practices.
BUT BOOKS ARE JUST THE BEGINNING.
Things are changing too fast, and you need someone to guide you on how to spend your money, where to spend it and where else in your business you are LEAKING MONEY.
In January, I’m doing individual marketing consultations with a select group of dentists to help you FIND RESULTS IN YOUR BUSINESS to help you STOP BLEEDING MARKETING MONEY.
If you qualify, I’m putting together a select group of dental owners to participate in my Beyond Dentistry Mastermind (Virtual) for founders, owners and executives in the dental industry doing at least $1.5 million in business annually. The Mastermind has a few spots available
(You must be located in Southern California to participate in the Mastermind.)
If you are interested in the marketing consultation, email me and we’ll arrange a time. To learn more about the mastermind, you can watch this video or go to www.fredjoyal.com.
2020 was no picnic. So let’s get out of the business of hoping your marketing strategy works and let’s make 2021 your best year ever!
Email me directly if you have more questions. email@example.com.
As I was taking my last bike ride of the year, riding along the beach, on the return leg I was facing a very strong headwind. And it made me think of how 2020 was for me because, on my personal road back to prosperity, I faced some pretty strong headwinds.
It also reminded me that on the first leg of my ride, I had a strong tailwind. As riders, we usually don’t notice that until we look down at the speedometer. We just think we’re doing really well, feeling really strong that day.
And then I reflected on the fact that, economically, we have all enjoyed a strong tailwind for the past ten years.
The drawback with having a strong tailwind is you don’t get stronger. It’s not challenging. With a headwind, you’ve got to work harder, you’ve got to put your head down. You’ve got to pedal faster to go slower. You’ve got to shift gears.
It’s the same with your practice and your life.
Think about 2020. With the shut-down, patients reluctant to return, team members who wouldn’t come back to work because they didn’t feel safe, questionable support for the dental industry, and many other challenges, we faced some mighty headwinds.
Before that, we had a long run of people paying for their dentistry, taking care of their teeth, and practices growing at a nice steady pace. It allowed us to buy new equipment, do marketing and advertising and bonus our teams. And some dentists, facing these new headwinds, didn’t make the right choices. They didn’t see where technology and processes that made it safer and faster for the patient to be in the office would make a significant difference. They didn’t adjust to the shift in patient behavior and patient mindset, and watched their practices shrink.
And there were others who figured out how to accommodate their patients, protect their team and get the money that the government provided in order to keep their doors open. They started doing teledentistry. They started taking many more emergencies. They even saw it as a chance to eliminate some of their more problematic (read, non-profitable) patients.
If you weathered this year, you’ll find going into 2021 that your practice is stronger. The choices you made to sustain your practice, by determining who were the strongest players on your team, streamlining your operation and adapting new software and technology, will pay dividends for years to come.
I even see that dentistry as a whole got stronger, because the healthcare industry suddenly realized that oral health is essential to maintaining people’s overall health and immune systems. That’s a big shift that happened much more quickly because of this headwind. This new understanding actually got a tailwind, and probably accelerated the appreciation of dentistry by five years or more.
Maybe the headwinds knocked you off the path. That’s going to happen to some of us, and it’s not always our fault. But it’s a strong reminder that there is no such thing as a permanent tailwind. Or maybe you just wished the problems would go away and things would get back to the way they were.
Complaining about the headwind never makes it go away. It only makes the journey harder. I’ve seen nothing more effective this year than the application of positivity in the face of extreme difficulty.
I’ve also seen that the practices who succeeded were the ones who got coaching, particularly those who worked with Fortune Management. Fortune immediately went into action and created a 12 -Week Recover Plan for their clients to deal with this crisis and adapt new strategies and tactics to stay strong. It’s a powerful lesson to not try to figure it out all by yourself.
I remember my biking coach telling me, when I was struggling with a headwind on a ride earlier this year, to lower my body and use the lower part of the handlebars to grip so that I would face less wind resistance. Why didn’t I think of that? Too busy pedaling as hard as I can.
So, it’s not just about putting your head down and working harder. It’s about getting insight, advice, guidance and embracing adaptability. We have to be willing to change and learn. That’s not just a survival technique. It’s a thriving technique.
This year, we might have to keep pedaling harder, because the headwinds are not abating just yet. Don’t fear these headwinds. Appreciate them, and get stronger and smarter. And get help. And then, when the next tailwind hits, you’ll go even faster. Won’t that be fun?!
Want to make the best of 2021? I’m forming a mastermind for a select group of high-end dentists in Southern California. To learn more, go to www.fredjoyal.com.
The conventional wisdom in dentistry has been that we have to physically see the patient. But during this crisis, virtually all practices are only seeing emergencies. And what we’re finding is that a significant percentage of dental emergency patients can be treated with teledentistry. (For a video on this topic, go to: https://youtu.be/_amZ7qjfUxc )
Treating Dental Emergencies with Teledentistry
Let me stress this first. It is your civic duty as well as your professional one to see emergency patients during this crisis. I’ll give you three key reasons why:
Your patient won’t get their dental problem solved in the ER;
The ER’s are already overwhelmed, and don’t need dental emergencies on top of it;
Your patient could possibly leave the ER with the coronavirus, with an immune system that is already compromised because of their dental problem.
The ER is not where you want your own patients to be going. You have sterilization procedures to protect yourself, but now you have the ability to do teledentistry, triage those patients and be compensated for it.
There are a number of options out there for teledentistry, and the one I’ve found with the most comprehensive solution is offered by PatientPop. It is a cloud-based system that works directly with your PMS, streamlining the process.
Here’s how PatientPop Telehealth works:
The patient contacts the office or uses the practice website to make an online tele-appointment;
The dentist or team member can update the patient history or, if it is a new patient, get that history input right then, as well as their insurance information;
The dentist uses HD video to see and diagnose the patient, with a side chat to share images and interact;
If the patient needs a prescription, it can be done right there in the app;
You can collect the payment right there within the app;
You can do electronic charting of all the information, sending it straight in to your PMS.
We now have teledentistry codes, D9995 and D9996. You can charge between $75 and $150 for a consultation that may only take five or ten minutes. And then only bring in the patients into the office that need immediate treatment. You can also determine during the telehealth call if the patient is a COVID-19 risk to the practice, and take extra precautions.
You can use your patient communication software such as RevenueWell or PatientPop’s own system to notify all your patients that you are available for emergencies and can do teledentistry. This is powerful. Your patients will feel cared for, and you can keep them out of the emergency room, which is not where they would want to go now anyway.
Treating emergencies during this crisis is also a chance to attract new patients. At this time, 1-800-DENTIST is fielding tens of thousands of emergency calls a day, and have created a temporary membership that is emergencies only. These are people who don’t have a dentist. Take care of them, and turn them into long term patients. For more information about 1-800-DENTIST’s emergency program, go to www.Futuredontics.com.
PatientPop’s program is extremely affordable, and can pay for itself with just a few patient calls. It is also very easy to learn and install. You can be up and running in half an hour. I encourage you to take a demo of PatientPop Telehealth, for the sake of your revenue, your patients, and the medical industry that is so overwhelmed right now.
Full disclosure, I am an advisor to PatientPop. But I only advise companies with services or products that I think bring real value to my friends in the dental industry. I also am an advisor for PatientPrism for the same reason. And I no longer have any financial interest in 1-800-DENTIST.
Thank you for all you do in health care. You can make a huge difference on the impact of this crisis.