After a year of writing and editing, my second book has finally been published. It’s called Becoming Remarkable: Creating a Dental Practice Everyone Talks About. It takes the ideas in my first book to the next level. It’s called “Becoming Remarkable” because that’s what you literally have to be. Your practice experience has to be so amazing and unique that people can’t resist talking about you.
That has become more important than ever because when people talk now, they do it with their thumbs. They post it somewhere, whether it’s on Facebook, or Yelp, or as a Google review. They are adding it to your online identity and reputation, and it’s searchable, likable, sharable, and perhaps most importantly, undeletable.
Some of the things that I cover in the book are:
- The impact of corporate dentistry on private practice, and why you either need to join them or compete effectively with them;
- How the dental patient has changed in the past 8 years, from their attitude about insurance to their expectation of convenience;
- Where to put your time, energy and money online for the best results;
- The impact of technology on your practice and on patients’ perception of value;
- Why your trustworthiness is the most important element in your practice, and what increases or decreases it;
- And much more.
Some of you may find my various suggestions and predictions controversial. But I’ve never been one to shy away from the debates about the industry’s direction. I’m passionate about the future of dentistry, and the urgency to evolve and grow.
I also feature six remarkable dentists and their unique stories and approaches. What I found striking was how differently they all approached their practices, except for one thing: the patient always came first. I hope to discover many more remarkable dentists in the coming months, and will feature their stories in this blog.
Meanwhile, I hope you take the time to read my new book, and that it gives you insights and practical tools to build and maintain a remarkable practice over the coming decades. You can order it here, or buy the Kindle version on Amazon.
I’m recording the audio version next week, so it won’t be available for about a month. Hey, I’ve been busy!