One of the biggest challenges in dental marketing is you end up attracting “unfiltered” patients that you have to sort out in the office. This diminishes the value of your advertising spend and also takes time with your team.
As we all know, word-of-mouth attracts the best patients and always has and always will. But how do you amplify that? It’s usually a one-to-one conversation.
Now you can, because of one remarkable innovation: the patient video testimonial. I’m not talking about something that was staged and edited and shot by a professional. I’m talking about a video that the patient makes themself on their phone. One take, thirty seconds, spoken from the heart.
Nothing is more persuasive than this type of testimonial. And what it does is it takes word of mouth and makes it digital, which makes it permanent, and sharable. In fact, the patient video testimonial is the most persuasive and versatile marketing tool ever created. It’s persuasive because it’s real, and authentic, and unedited. And therefore believable.
It’s versatile because you can use it everywhere: on your website, in all your social media sites, on your YouTube channel. Even in the morning huddle to motivate your team. And guess what? All of these uses are free. You’re capitalizing on the media where your potential patients are without any advertising cost.
Let’s face it. We live in a video world. People will watch a video before they will read even two paragraphs of text. This is the way marketing is going, and you can get ahead of the wave.
I realize it’s challenging to get and manage these videos. Which is why I’ve launched TruBlu Social Smiles, which is a software platform that streamlines the whole process, making it easier for your patients to do the videos and easier for you to maximize their full value in all media.
Imagine if you could add a video to your website with two clicks, rather than having to contact your webmaster every time. That’s just one of the many unique features of TruBlu Social Smiles.
And don’t forget, video is what Google is looking for on your website. If you have an ever-changing array of patient videos on your site, your ranking is going to go up. And it will display like this on your home page:
If you’re ready to learn more, schedule a demo with me here.
Now is the time to go into high gear with video testimonials and start attracting more patients like your patients. Because that’s what these videos do!