One of the things I try to emphasize in dental marketing is that a dental practice is too small a group of people to have even one person who’s not pulling in the same direction as the rest of the team.
The challenge starts with hiring, but it doesn’t end there. At the same time, if you hire wrong–either the person doesn’t fit the culture or doesn’t have a great attitude, then there isn’t any fixing that. Treatment plan: extraction.
But if there is a team member who isn’t participating fully and supporting the culture, then the need becomes how to grow the employee. This most often means teaching them the importance of the proper attitude, the need to effectively “sell” dentistry for the patient’s benefit, and the need to be positive and supportive of the team. And they also have to understand the importance of the practice culture and core values.
How does that happen? With good coaching it can definitely be achieved. I have also discovered that a significant number of the dentists who’ve read my books have started a study club with the team, where they all read the book a chapter at a time and then discuss it together, and apply the changes that they agree on, both to themselves and to the marketing of the practice.
This can be highly effective, but only if the team reads. Which a lot of people don’t anymore. They watch videos. So I decided to create the material so that practices can get everyone literally and figuratively on the same page. To that end, I just completed a video course entitled, “Creating the Remarkable Dental Practice.”
This course is an eight-week course, with four 20-minute videos in each weekly module, so that the team can watch them together and then talk about what they’ve learned and how they want to apply it to the practice. The course spans everything from the ideal practice mindset, to hiring and training, social media strategy and finally how to effectively advertise and promote your practice.
If you want to succeed in the years to come, you need a remarkable team creating a remarkable patient experience. My goal is to help you create that with as many tools as I can provide.
The course is $997, but to my faithful blog subscribers I’m offering a 20% discount. Just use the coupon code FREDBLOG when ordering. I think it will transform your practice, and if it doesn’t, it comes with a money-back guarantee. So jump on it, as the discount ends when the whim strikes me!
Here’s a sample video from the course. It’s on practice culture.
To purchase the course, click here!Copyright secured by Digiprove © 2019 Fred Joyal
Nice job, Fred! Enjoyed your presentation and wise commentary very much! All the best! Wayne
This is what we’ve needed……thanks for the opportunity to learn from your knowledge.
Absolutely agreed with extraction as the last option especially if patients are getting a bad impression. Kudos to you, Fred for doing such a wonderful job for this field.
That’s really important, and honestly the most ignored point. Why can’t we have everyone on the same page I would ask my then senior dentist in Deer Park, TX 77536. He was one of the best people there and always ensured everyone knew how important it was to provide undivided services to the patients who visited us there.
I would just like to put my point across – bringing everyone on the same page as you are is not a one day thing; it takes time and effort and the right kind of training. You should be ready to invest all of this to derive a superb team of dental experts.
I agree with a lot of the points you made in this article, I love your content, they are very nice and very useful to us and this text is worth everyone’s attention. If you are looking for the Best Dentist In Houston, then visit URBN Dental Uptown.
Awesome article! I would also agree that this is not a over-night-thing, it takes quite some time to build the strong bonds in every team i would say.
H. from http://regentdental.co.uk
Nice Post very helpfull sharing
Best Of Luck! Keep it up.
This is exactly what I’ve been looking for. Thanks a lot for sharing your ideas
Awesome Post Fred! thanks for sharing. This could be helpful to my research on website
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