I have three unrelated things to tell you about.
First is I’m doing a webinar on Wednesday at 11am Pacific Time, entitled “Facebook Rules of Thumb”, giving you some deep insight and practical advice on how to take full advantage of social media as part of your practice marketing. It’s free, of course. Just click here to register.
Second is that as of April 8, 2014 (basically, a month from now), Windows XP will no longer be acceptable as part of your HIPAA compliance solution. Microsoft won’t be offering support any longer for XP after that date.
Why this is not compliant is in large part because there will be no further security updates. Holes will not be plugged, in other words, and you’ll be much more open to viral attack. Upgrade to Windows 7 (not 8, which apparently is quite cumbersome) or replace the hardware in your office, or both. Talk to your distributor or PMS support for the best solution for your current system.
Third, I have revised my book once again. This is the fifth edition of Everything is Marketing, with lots of new information regarding digital media, websites and the new consumer behavior. You can buy the hardcover or the audiobook by clicking on the book cover to the left, and use the discount code “fred joyal” to get a great deal! (Gotta take care of my faithful readers!) You can also buy it on Kindle now, but give Nook a week or so to get updated.
If you have a previous edition of my book, fill out the form below and I will send you a file that has the three sections with the major changes to the book, in PDF or audio, or both, if you like.
That’s it for now.
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