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I’m absolutely crazy about Dr. Wayne Kerr

I was lucky enough to see a presentation by Dr. Wayne Kerr earlier this year and frankly I was blown away. Wayne’s tales of success and failure from his 35+ year career in dentistry had me laughing hard and seriously rethinking a lot of what I thought I knew about how to succeed as a solo practitioner. I’m thrilled to tell you that Wayne is my special guest for an all-new webinar tomorrow.

“Winning the Long-Game in Dentistry” is filled with humor, great insights and proven business principles that improve lives, practices and financial health. I hope you can join us. A good time is guaranteed, especially during the live Q&A session. It’s going to be a wild one. Click here to register.

 

 

Cracking the Insurance Code

I’m not talking about treatment codes here. I’m talking about how to stem the revenue erosion that many practices are facing by accepting dental plans, and I’m doing it in a webinar with my good friend Bernie Stoltz, the CEO of Fortune Management. His company has helped more than two thousand practices solve this challenge and build strong practices with happy patients.

We will go into alternative methods of satisfying your patients needs without compromising your profitability, and how to make choices about accepting plans as part of an overall strategy.  If you’re hoping to thrive in the next decade, this webinar is a must!

It happens on Tuesday, July 11th at11 am PT / 2 pm ET.  Click here to register.

Here’s what we know already: “Insurance” is now the #1 reason people pick a new dentist. This game-changing consumer behavior is hurting profits at practices nationwide. Join me and Bernie and learn new, better ways to leverage your insurance and dental plan offerings to maximize production and patient satisfaction. Here are some highlights:

  • Why insurance is your #1 hidden marketing expense
  • Best insurance strategies for 2017 & beyond
  • Tips on choosing the right plans for your practice
  • Smart new alternatives to traditional dental insurance

Don’t miss this informative, fast-paced presentation followed by a live Q&A session.  And as always, if you register but can’t attend, you’ll be sent a link to the recording of the session. See you online!

Why Do Patients Choose You?

We recently did a survey here to determine what’s important to patients these days when it comes to selecting a new dentist.  Because we are such clever marketing people we put it all into a nifty infographic.

I think you’ll be surprised at how some of the patient thinking has changed from five or ten years ago, like their attitude toward insurance and their interest in technology.  It’s good insight for all practices as you plan your marketing and make other practice decisions.

To get the infographic just click on the image below and it will send you to our site.

Alert: We are having an issue with Chrome not downloading this properly. Use another browser if you can. We should have it fixed by 2pm PST.

 

 

 

Where to Spend Your Tech Dollars

With all the new technologies appearing in dentistry, it’s challenging to sort out what brings value to the practice, both from a production standpoint and by what is most appealing to patients.  So next Wednesday, March 8 at 11am PST, I’m doing a webinar with data and insights that can point you in the direction that will work best for your practice, and maximize your technology investments.

The webinar will be based on a survey of 500 dental professionals nationwide. Here’s some of what you’ll learn:

  • Which advanced technologies should I integrate into my practice next?
  • How can I promote my investment in technology to attract quality patients?
  • How quickly can I get the return on my investment and grow my business?
  • Should I invest in new technology if I am planning to sell my practice?
  • Which advanced technologies have the greatest patient appeal?

Plus, because I love you all, everyone who attends gets a free copy of our new e-book, “Advanced Dental Technology – Perception vs. Reality.”

Register by clicking here.  And yes, it will be recorded, so as long as you register, even if you can’t attend live, we will send you a link to the recording.

Howard and Fred Go Head-to-Head!

Next Wednesday, February 8th, my old friend Dr. Howard Farran and I will take a deep dive into the raging waters of building a dental team!  You can be sure that it will be a lively discussion, and will give you some practical ideas on creating a team that will make your practice thrive in this ever-changing economy.  It’s a free webinar (retail value $1 million+) so be sure to join in at 11am Pacific, 2pm Eastern, etc. Register here to join the fun!

Also, if you can’t watch at those times, if you register you will be sent a full video recording of the webinar, so don’t miss out, register today!