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How to Attract More Patients Like Your Patients

One of the biggest challenges in dental marketing is you end up attracting “unfiltered” patients that you have to sort out in the office. This diminishes the value of your advertising spend and also takes time with your team.

As we all know, word-of-mouth attracts the best patients and always has and always will. But how do you amplify that? It’s usually a one-to-one conversation.

Now you can, because of one remarkable innovation: the patient video testimonial. I’m not talking about something that was staged and edited and shot by a professional. I’m talking about a video that the patient makes themself on their phone. One take, thirty seconds, spoken from the heart.

Nothing is more persuasive than this type of testimonial. And what it does is it takes word of mouth and makes it digital, which makes it permanent, and sharable. In fact, the patient video testimonial is the most persuasive and versatile marketing tool ever created. It’s persuasive because it’s real, and authentic, and unedited. And therefore believable.

It’s versatile because you can use it everywhere: on your website, in all your social media sites, on your YouTube channel. Even in the morning huddle to motivate your team. And guess what? All of these uses are free. You’re capitalizing on the media where your potential patients are without any advertising cost.

Let’s face it. We live in a video world. People will watch a video before they will read even two paragraphs of text. This is the way marketing is going, and you can get ahead of the wave.

I realize it’s challenging to get and manage these videos. Which is why I’ve launched TruBlu Social Smiles, which is a software platform that streamlines the whole process, making it easier for your patients to do the videos and easier for you to maximize their full value in all media.

Imagine if you could add a video to your website with two clicks, rather than having to contact your webmaster every time. That’s just one of the many unique features of TruBlu Social Smiles.

And don’t forget, video is what Google is looking for on your website. If you have an ever-changing array of patient videos on your site, your ranking is going to go up. And it will display like this on your home page:

If you’re ready to learn more, schedule a demo with me here.

Now is the time to go into high gear with video testimonials and start attracting more patients like your patients. Because that’s what these videos do!

Superbold Podcast #7 features Bernie Stoltz

Making Your Fortune with Boldness with Bernie Stoltz

On this episode, I get the pleasure of speaking with Bernie Stoltz, the CEO of Fortune Management, which is the world’s largest executive coaching organization for doctors. In his role, Bernie leads more than 120 coaches in over 60 cities throughout the United States and Canada. He’s also a speaker and an author whose newest book, The Fortune Recipe: Essential Ingredients for Creating Your Best Life, launched in February.Bernie shares how boldness has impacted his life and career, discusses the impact that his business heroes had on him, and reveals how early success left him feeling empty, not fulfilled. He also offers advice every entrepreneur needs after failure: how to use what you learned and rebound in a more intelligent way. To learn more about Bernie, check out his website.

You can listen to the audio here:

Or watch the video here:

Superbold Podcast #6 features Sanyika “The Firestarter” Street

On this episode, I’m thrilled to welcome in Sanyika “The Firestarter” Street, a men’s performance coach, speaker, and author. He is the founder and CEO of The All-In CEO, a movement to help 1 million men become better men and transform the future of their families forever by building profitable service-based businesses. A dynamic speaker with a powerful message, Sanyika was one of the first people I thought about asking to participate in my first Superbold Workshop. He had a tremendous impact on those who attended.Sanyika discusses how he’s been able to create a life that works for every aspect of his life, the difference between having a plan and having a “real” plan, our true superpower as human beings, and much more. To learn more about Sanyika’s work, check out his website.

Listen to the audio here:

Watch the video here:

And here’s a quick sample:

High Performance Coach Alan Stein Jr. Gives Great Insights

My latest podcast features Alan Stein Jr. a former basketball coach who’s worked with some of the greats, like Stephen Curry and Kevin Durant. He’s translated his wisdom into two bestselling books on life and leadership skills, Raise Your Game and Sustain Your Game.

You can listen to the podcast here: :

Or watch it here:

And here’s a quick video where Alan gives us his take on hesitation and how to deal with it.

Hope you enjoy it!

Author Jay Samit talks about Future Proofing Yourself

The latest Superbold podcast features Jay Samit, whose book Future Proofing You is a worldwide bestseller. We go deep into his vast career spanning the music and video business, VR and more, and how anyone can radically change their future with some clear, simple steps.

You can watch the full podcast here:

Or listen here:

Here’s a quick thought from Jay: