One of the biggest challenges in dental marketing is you end up attracting “unfiltered” patients that you have to sort out in the office. This diminishes the value of your advertising spend and also takes time with your team.

As we all know, word-of-mouth attracts the best patients and always has and always will. But how do you amplify that? It’s usually a one-to-one conversation.

Now you can, because of one remarkable innovation: the patient video testimonial. I’m not talking about something that was staged and edited and shot by a professional. I’m talking about a video that the patient makes themself on their phone. One take, thirty seconds, spoken from the heart.

Nothing is more persuasive than this type of testimonial. And what it does is it takes word of mouth and makes it digital, which makes it permanent, and sharable. In fact, the patient video testimonial is the most persuasive and versatile marketing tool ever created. It’s persuasive because it’s real, and authentic, and unedited. And therefore believable.

It’s versatile because you can use it everywhere: on your website, in all your social media sites, on your YouTube channel. Even in the morning huddle to motivate your team. And guess what? All of these uses are free. You’re capitalizing on the media where your potential patients are without any advertising cost.

Let’s face it. We live in a video world. People will watch a video before they will read even two paragraphs of text. This is the way marketing is going, and you can get ahead of the wave.

I realize it’s challenging to get and manage these videos. Which is why I’ve launched TruBlu Social Smiles, which is a software platform that streamlines the whole process, making it easier for your patients to do the videos and easier for you to maximize their full value in all media.

Imagine if you could add a video to your website with two clicks, rather than having to contact your webmaster every time. That’s just one of the many unique features of TruBlu Social Smiles.

And don’t forget, video is what Google is looking for on your website. If you have an ever-changing array of patient videos on your site, your ranking is going to go up. And it will display like this on your home page:

If you’re ready to learn more, schedule a demo with me here.

Now is the time to go into high gear with video testimonials and start attracting more patients like your patients. Because that’s what these videos do!

On this episode, I’m thrilled to welcome in Sanyika “The Firestarter” Street, a men’s performance coach, speaker, and author. He is the founder and CEO of The All-In CEO, a movement to help 1 million men become better men and transform the future of their families forever by building profitable service-based businesses. A dynamic speaker with a powerful message, Sanyika was one of the first people I thought about asking to participate in my first Superbold Workshop. He had a tremendous impact on those who attended.Sanyika discusses how he’s been able to create a life that works for every aspect of his life, the difference between having a plan and having a “real” plan, our true superpower as human beings, and much more. To learn more about Sanyika’s work, check out his website.

Listen to the audio here: https://lnkd.in/dDd536sr

Watch the video here: https://lnkd.in/dDMqQv8T

And here’s a quick sample:

My latest podcast features Alan Stein Jr. a former basketball coach who’s worked with some of the greats, like Stephen Curry and Kevin Durant. He’s translated his wisdom into two bestselling books on life and leadership skills, Raise Your Game and Sustain Your Game.

You can listen to the podcast here: : https://tinyurl.com/32558h2e

Or watch it here: https://youtu.be/5o_DnbjuWMU

And here’s a quick video where Alan gives us his take on hesitation and how to deal with it.

Hope you enjoy it!

The latest Superbold podcast features Jay Samit, whose book Future Proofing You is a worldwide bestseller. We go deep into his vast career spanning the music and video business, VR and more, and how anyone can radically change their future with some clear, simple steps.

You can watch the full podcast here: https://youtu.be/rMpjAJmbaZk

Or listen here: https://tinyurl.com/3bd94vec

Here’s a quick thought from Jay: