Cracking the Insurance Code

I’m not talking about treatment codes here. I’m talking about how to stem the revenue erosion that many practices are facing by accepting dental plans, and I’m doing it in a webinar with my good friend Bernie Stoltz, the CEO of Fortune Management. His company has helped more than two thousand practices solve this challenge and build strong practices with happy patients.

We will go into alternative methods of satisfying your patients needs without compromising your profitability, and how to make choices about accepting plans as part of an overall strategy.  If you’re hoping to thrive in the next decade, this webinar is a must!

It happens on Tuesday, July 11th at11 am PT / 2 pm ET.  Click here to register.

Here’s what we know already: “Insurance” is now the #1 reason people pick a new dentist. This game-changing consumer behavior is hurting profits at practices nationwide. Join me and Bernie and learn new, better ways to leverage your insurance and dental plan offerings to maximize production and patient satisfaction. Here are some highlights:

  • Why insurance is your #1 hidden marketing expense
  • Best insurance strategies for 2017 & beyond
  • Tips on choosing the right plans for your practice
  • Smart new alternatives to traditional dental insurance

Don’t miss this informative, fast-paced presentation followed by a live Q&A session.  And as always, if you register but can’t attend, you’ll be sent a link to the recording of the session. See you online!

50,000 Facebook Fans Can’t be Wrong!

I’m very excited about my upcoming webinar on June 14th.  It’s with Dr. Anissa Holmes who, along with being named one of the top 25 women in dentistry, also has 50,000–yes, 50,000–fans of her Facebook page.  I am in awe of this, and we’re going to dig deep into how she managed this.

She’s also going to talk about how to effectively advertise on Facebook, how she generates 50 new patients a month from Facebook alone, and even how to use Facebook to fill last-minute cancellations. We are going to pack your brain with social media wisdom, so don’t miss it!

That’s Wednesday, June 14th, at 11am PST, 2pm EST. Register by clicking here. As always, even if you miss the webinar, if you register you will get a link to the recorded version emailed to you.  You may just want to watch it twice!!

Patient Financing Made Simple and Done Smart

Tomorrow I’m doing a live webinar with Bete Johnson from CareCredit, and we’re going to do a deep dive into how to maximize the utilization of patient financing in your practice.  You’ll learn about some amazing tools and some very practical tips, and you’ll also realize how critical it is to introduce the financing option to your patients. That’s May 17 at 11am PST, 2pm EST.  Register by clicking here.  See you on the Internet!

The Number One Problem for Dental Practices

We all know what it is. It’s no-shows. New patients never showing up, existing patients canceling at the last minute or forgetting their appointments altogether, and it wreaks havoc on our schedules and production.  So famous practice coach Gary Takacs and I are getting together to do a webinar and give practical solutions that will drastically reduce your no-shows.

Gary has been a practice consultant for over 30 years, and also owns a practice in Phoenix, so he has to walk his talk every day, and he knows what gets results. I guarantee you will come away from this webinar with tools and techniques that will take a big bite out of your no-shows!

It’s happening Friday April 21st at 11am PST, 2pm EST.  If you can’t make that time, register anyway and you’ll get a recording of the entire webinar.  Click here to register.

Why Do Patients Choose You?

We recently did a survey here to determine what’s important to patients these days when it comes to selecting a new dentist.  Because we are such clever marketing people we put it all into a nifty infographic.

I think you’ll be surprised at how some of the patient thinking has changed from five or ten years ago, like their attitude toward insurance and their interest in technology.  It’s good insight for all practices as you plan your marketing and make other practice decisions.

To get the infographic just click on the image below and it will send you to our site.

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