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Is Facebook Over?

There is a LOT in the news about Facebook this year, and none of it is particularly good.  First, they let us know that if we wanted even our own followers to see our postings, then we were going to have to pay. Then Cambridge Analytica comes along and lets us know that they can easily influence elections using our Facebook data. And that our data is out there a million times over.

So dentists are asking me if they should stop using Facebook, because people are going to be bailing out of the site.  And so my question is, “And go where?”

People have a social media addiction.  They need that dopamine hit all through the day. The average person spends 50 minutes a day on Facebook.  So if they stop using it, are they going to start reading newspapers? Or worse, talking to people at the dinner table?

Or maybe they’ll switch over to Instagram. Well, Facebook owns Instagram.  And Whats App, too.  And Snapchat is losing people much faster than Facebook, and Twitter still can’t find its purpose, except as a national broadcast system for our current president.  LinkedIn?  Great if you’re looking for a business connection. Pinterest?  Not for the dental industry.

The reality is this: most of what’s going on with Facebook has nothing to do with small businesses.  The fact that they are curtailing their merging of outside data sources with their own data doesn’t matter except to large businesses, who spend hundreds of thousands targeting ads to people, and of course to political campaigns. For the rest of us, it’s a slightly different version of business as usual.

People will still use Facebook to connect with their friends, to get the news and to get spending ideas.  Ads will still work. Pages will still use it to learn what it’s like to be a patient in your practice.

Granted, Facebook shows a lot fewer people your posts than ever before. We have to adapt to this by making sure our content is interesting, and incorporating things like auto-responses through Messenger whenever anyone comments or likes a post.  And we’ll have to pay to boost posts. But the audience is still there.

The fact is, 20% of the world’s advertising dollars are spent on Facebook.  They’re not going anywhere. They need to make some major course corrections in terms of privacy of data and a few other things. But they are already moving in that direction.  And they will be forced to by the government if they don’t.

Stay the course. Post interesting videos and photos and contests and events, as well as patient testimonial videos and recommendations and reviews.  Boost popular posts. Test some advertising for implants, or aligners, or implants.  All the stuff I’ve been recommending for years. It will still work. You might just have to buy some more eyeballs, but hey, it’s been a free ride for a long time.

Are you prepared for the future?

Dentistry is changing – fast. The good news is that there’s still plenty of opportunity, plenty of options and great profit in dentistry, the biggest risk is staying the same.

If you want 2018 to be your best year in practice, you can’t do what you did last year.

It’s time to claim what you want and create a plan to get you there, so I’m inviting you to join me and dentistry’s leading experts, for The 2018 Future of Dentistry Event. During this free, online event, you’ll get a practical plan to transform your practice for the future and make 2018 your best year ever!

Click here to REGISTER for this special event. Don’t let the fast approaching wave of change overcome you. Learn how you can position yourself and your practice for an unbelievably successful 2018 and beyond!

 

“What’s the deal with dentistry and social media?”

To paraphrase Jerry Seinfeld, “What’s the deal with dentistry and social media?”

Whenever I want to know what’s really going on in the front lines of dentistry I go straight to the source: practice administrators. So, when we conducted our new national survey of how dental practices use social media particularly close attention was paid to the responses we received from 200+ office managers.

Hoo-boy, did we learn a lot about managing a successful social media presence. What these practice leaders told us was so eye-opening that we’re dedicating entire our November 15th webinar to examining their responses.

“Social Media Showdown! 200 Views from the Practice Manager’s Chair” is a free online presentation that every dentist and certainly every office manager will want to attend. My special guest for this live webinar is Heather Colicchio – president of the American Association of Dental Office Management. We’ll examine the survey results and share best practices for saving time and getting better results from Facebook, Instagram and more.

Sign up now and be sure to stick around for the live Q&A session following the webinar. As an added bonus, everyone who attends will receive a copy of Futuredontics’ new report, of the new report, “How Dental Practices Use Social Media.”

 

Are You Making a $100,000 Mistake?

Did you know that employment-related lawsuits now pose a greater risk to dental practices than malpractice cases? Settlements with penalties often run over $100,000.

I’ve seen more than my share of good, hard working dentists get into a world of expensive trouble because they failed to dot ever “i” and cross every “t” when it came to dealing with the nation’s increasingly complex HR regulations and employment laws.

That’s why I’m excited that my good friend Ali Oromchian — co-founder / CEO of HR for Health and founding attorney of the Dental and Medical Counsel, P.C. law firm – is joining me tomorrow, Wednesday, October 11th, for our next free webinar:

Ali is one of the nation’s leading dental counsels and a recognized authority on HR systems for dental practices. We’re going to pop the hood on this troublesome topic during Protecting Your Million-Dollar Baby! HR Compliance Made Easy so you’ll leave with an action plan that saves time, money and minimizes operational headaches.

Sign up now and be sure to stick around for the live Q&A session following the webinar. It’s going to be a good one.

Ready, Get Set, Instagram!

Okay, I get it. You’ve heard of Instagram, you know what it is, and you even agree that you need Instagram for your business. But if you’re like many dentists, what you may not be so sure about is how to set up an Instagram account for your practice, or how to put it to work to promote that practice. We hear you, and we’ve got you. The folks in our marketing area have created a really great resource just for you, our “Instagram QuickStart Guide.” It takes you step-by-step through the process of creating an Instagram practice profile, posting effective content and developing a healthy list of followers for your practice’s account.

And here’s the best part, you can download a copy for yourself for FREE, just by clicking here.