Are You Maximizing Free Media?

You should be, because not only are they free, they attract patients like your patients. What am I talking about? I’m talking about your website, YouTube, Instagram, Facebook, LinkedIn, Google reviews and your Google profile. All of these are free. And all of these tell people what the experience of being a patient in your practice is like, why they choose you over someone else.

But to work, now they require something new. Video. Specifically, patient testimonial videos. In my second book, Becoming Remarkable, I talked about the importance of video testimonials, but back then, it was a lot more difficult.

{Don’t feel like reading? Watch the video here!}

The whole process of requesting them, editing them, formatting them and getting them on your website prevented virtually every practice from capitalizing on this very powerful marketing tool. But now that’s changed. Now there’s simple way to put these videos to work in free media. TruBlu Social Smiles.

I have worked in patient marketing for over 35 years, and I have seen nothing more powerful, more impactful, more versatile than a patient video testimonial. And I’m talking about a simple thirty-second message all done in one take, unedited, authentic, real. And that’s what makes them so believable.

With TruBlu Social Smiles, you can put them on your website easily. You can download them to post on your social media, in your Google profile, and on a YouTube channel easily. And requesting them from your patients is easy. I became the CEO of TruBlu Social Smiles because this is the breakthrough marketing that I’ve been waiting for since the internet came along. This is the revolution in marketing where you can spend less and get more, much more, while attracting patients like your patients. Because that’s what these videos do.

If you’re trying to distinguish yourself from other practices, how are you going to do it? By giving $1,000 off Invisalign? That doesn’t make you unique at all. What makes you unique are the patients who love you. And when they say that in videos, that makes you unique in the marketplace. Because no one offers care exactly the way you do.

So, for a cost that can be offset by one good case a year, you can streamline the whole process of maximizing free media with TruBlu Social Smiles.

The time to start is right now. Build that library of videos so you can use them everywhere. Especially the free places.

Schedule a demo with me here to see if TruBlu Social Smiles is right for your marketing strategy.

I welcome all your comments!

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