About

This blog is a series of marketing, advertising and practice management articles by me, based on my years of experience in the dental industry, helping match millions of patients with dentists around the country. There are also dozens of short videos where I answer specific questions about dental marketing and advertising. I believe that every aspect of your dental practice has a marketing element to it. Everything you do, everything people see, hear, smell, touch and taste in your practice either increases case acceptance or decreases it. Nothing is neutral.

This blog and my book are about the right mindset to make all this come together, and practical tips and strategies that you can apply to make you and your team much more successful and enjoy doing it. I welcome your questions and comments.

If you’re wondering who I am, I’m one of the two founders of 1-800-DENTIST, and for over 20 years was the CEO. I came from the big agency advertising world, but my working life has been dedicated to attracting consumers through advertising and matching them with dentists. We do this with our 24 hour live call center, based here in Los Angeles. We field more than 12,000 contacts a day, from all different media sources. We buy national television, local radio, bid on more than 1 million key words in any given month, and even do cell phone advertising. We are the largest dentist referral service in the country, and because of that I’ve met some of the most successful dentists in the U.S., and I learn from them every day. I’ve consolidated much of this knowledge into my book.

I also lecture throughout the year on practice marketing. I’ve spoken at major dental shows like the Greater New York Dental Meeting, The Best Seminar Ever, The Townie Meeting, and recently spoke at Harvard School of Dental Medicine. I also speak to study groups and client appreciation days, sponsored by dental products companies or specialists. For more information on my speaking schedule availability and details, contact my assistant, Kim Fuller, at kfuller@1800dentist.com.

23 thoughts on “About

  1. Please let mek now who to contact in order to book Fred Joyal for a speaking engagement.
    thank you.
    Nifette Khaled – Executive Director, the Toronto Academy of Cosmetic Dentistry

  2. Hello Fred,

    Looking to launch a 1888Petsitter.com (I own/not rent, the toll free vanity number also. 1-888-Petsitter.)
    Haven’t narrowed down the business model yet. (franchise or petsitter refferal service)
    Do you know of any reliable companies or startup consultants I should contact?
    Any suggestions or insight would be much appreciated. Thanks for you time.

  3. Fred,
    Just saw your presentation at Cerec 27.5, and it was fantastic. I’m always looking for video/youtube clips to play for your motivational staff meetings. Will you ever make the last video about ‘free dentistry’ available?

    • Thanks, Janice. You were all a great audience–it was very exciting to be up there!
      Can’t do it with that video — don’t think the public would absorb the truth that readily!

  4. 3/ 1o hr days 1 dr, 1assistant, 1 front office, & 1/ hyg 2 days 10/hrs aprox 850 pt’s active

    4/10 hr days 1 dr. 2 assistants, 1 front office, 2 / hyg 2 dyas 10 hrs aprox additional 850 pt’s from new practise that you are going to combine together w/ weds off.

    dr. busy on mon and fri already should hyg be tues and thur w/ 2 hyg??? or tues and fridays???

  5. Hi Fred I have read your book and I love it. I live in Denmark and when you post a whitepaper ( like Calculating the Value of a New Patient) I can’t get access to it because it requires a US adress. Is there a way you can help me with this issue.

    Thank you

    Ulla Mathiassen Pilemand

  6. Fred- Looking forward to your presentation in Nashville, TN, at the Dental Summit Nashville Sept 25th -26th. The Bar B Q awaits you! Hot or Mild? Now that I have your attention…. you highly recommend patient testimonials… are mobile phone recordings good enough quality for this? Gary G., Summit Chair

  7. I hope this finds your Fred Joyal. I am taking over a practice in a neighboring town – 30 miles away. It is likely that a patient will be seen in either office…I am in rural PA. I have chosen to deal with this by going to a cloud based software. (MY dental software is Adstras Practice made perfect) currently I have been using your patient activator for my appointment reminders and pateints are happy with it. BUt I was told today that Patient Activator does not work with CLOUD based software. Is this true? Are there any immediate plans TO work with cloud systems.

  8. Hello: I saw a recent TV add. The add implied the greatness of a dental office that offers CEREC. I really thought that add was a dis service to the industry of dentistry. There are many reasons why a quality dental office may not be a “CEREC” office. That add implied that a non CEREC office was not up to date and not an office that a patient should seek care from. From a dentist’s perspective it would seem you are only interested in working with offices that are CEREC users or are interested in becoming CEREC users. It would appear you may have a relationship with CEREC and are trying to manipulate the market and force offices to become CEREC users. Bad form to imply that a CEREC office is better than a non CEREC office. Respectfully submitted.

    • I didn’t imply but rather clearly stated that one visit versus two to restore a crown is more convenient to the patient. And I do believe that in most cases there is no clinical advantage to placing a temporary (which I did NOT say in the commercial). Are all dentists who don’t use CAD/CAM worse dentists? No. And I didn’t say that. I don’t think it’s a disservice to dentistry to convince people that treatment is more convenient and better than ever, in part because of new technology. 30 years ago dentists told me it was “bad form” and a disservice to dentistry to advertise. My company has spent more than all dental societies or companies combined–more than half a billion dollars to date–and generated millions in production for dentists who were never clients of mine. I’ll take the knock again.

  9. Hi Fred,

    I own the toll free vanity number 1-800-24Seven

    And the domain name 24Seven.com

    I haven’t yet narrowed down a business model to monetize these assets.

    Any suggestions or insight would be very much appreciated.

    Thank you Fred,

    Michael

    • My real answer would be that 800 numbers are almost over as a marketing commodity. Unless you are selling some item on infomercials or some gimmick product like a pocket fisherman, or have a product that would sell very well on radio (and your specific number would be very confusing on radio) then there isn’t much marketing magic there anymore.

  10. Hi Fred – Thanks for the great books and information! QQ – You mentioned in Marketing is Everything that “plaque doubles every month”. I’ve tried to find a resource for this but have been unsuccessful. Can you please point me in the right direction?

  11. Hi Fred – Thanks for the great books and information! In “Everything is Marketing” you mention “plaque doubles every month”. I’ve tried to find a source for this stat but haven’t had any luck — can you please point me in the right direction?

I welcome your comments--don't pull any punches!