Teledentistry: How and Why to Do It Now

The conventional wisdom in dentistry has been that we have to physically see the patient. But during this crisis, virtually all practices are only seeing emergencies. And what we’re finding is that a significant percentage of dental emergency patients can be treated with teledentistry. (For a video on this topic, go to: https://youtu.be/_amZ7qjfUxc )

Treating Dental Emergencies with Teledentistry

Let me stress this first. It is your civic duty as well as your professional one to see emergency patients during this crisis. I’ll give you three key reasons why:

  1. Your patient won’t get their dental problem solved in the ER;
  2. The ER’s are already overwhelmed, and don’t need dental emergencies on top of it;
  3. Your patient could possibly leave the ER with the coronavirus, with an immune system that is already compromised because of their dental problem.

The ER is not where you want your own patients to be going. You have sterilization procedures to protect yourself, but now you have the ability to do teledentistry, triage those patients and be compensated for it.

There are a number of options out there for teledentistry, and the one I’ve found with the most comprehensive solution is offered by PatientPop. It is a cloud-based system that works directly with your PMS, streamlining the process.

Here’s how PatientPop Telehealth works:

  1. The patient contacts the office or uses the practice website to make an online tele-appointment;
  2. The dentist or team member can update the patient history or, if it is a new patient, get that history input right then, as well as their insurance information;
  3. The dentist uses HD video to see and diagnose the patient, with a side chat to share images and interact;
  4. If the patient needs a prescription, it can be done right there in the app;
  5. You can collect the payment right there within the app;
  6. You can do electronic charting of all the information, sending it straight in to your PMS.

We now have teledentistry codes, D9995 and D9996. You can charge between $75 and $150 for a consultation that may only take five or ten minutes. And then only bring in the patients into the office that need immediate treatment. You can also determine during the telehealth call if the patient is a COVID-19 risk to the practice, and take extra precautions.

You can use your patient communication software such as RevenueWell or PatientPop’s own system to notify all your patients that you are available for emergencies and can do teledentistry. This is powerful. Your patients will feel cared for, and you can keep them out of the emergency room, which is not where they would want to go now anyway.

Treating emergencies during this crisis is also a chance to attract new patients. At this time, 1-800-DENTIST is fielding tens of thousands of emergency calls a day, and have created a temporary membership that is emergencies only. These are people who don’t have a dentist. Take care of them, and turn them into long term patients. For more information about 1-800-DENTIST’s emergency program, go to www.Futuredontics.com.

PatientPop’s program is extremely affordable, and can pay for itself with just a few patient calls. It is also very easy to learn and install. You can be up and running in half an hour. I encourage you to take a demo of PatientPop Telehealth, for the sake of your revenue, your patients, and the medical industry that is so overwhelmed right now.

Full disclosure, I am an advisor to PatientPop. But I only advise companies with services or products that I think bring real value to my friends in the dental industry. I also am an advisor for PatientPrism for the same reason. And I no longer have any financial interest in 1-800-DENTIST.

Thank you for all you do in health care. You can make a huge difference on the impact of this crisis.

Resources

To learn more about PatientPop Telehealth, visit https://fredjoyal.com/patientpop/

Coaching: Fortune Management: https://www.fortunemgmt.com

Everything Your Office Manager is Afraid to Tell You!

Think you know your office manager? Chances are you have no idea what they really think about the state of their career, practice operations, the staff and you – the dentist.  

1-800-DENTIST®  surveyed over 350 dental office managers to get their private insights on what’s really going on in practice management today. To say that most dentists would be shocked by their candid answers would be an understatement.

I’ll be sharing key findings from the survey in a special free webinar. Please join me for OFFICE MANAGER CONFESSIONS, this Wednesday, January 15th @ 11 AM PT / 2 PM ET.

Register Here

This special, live presentation takes a deep look at the inner, secret life of managers and how it affects practice success. The webinar is filled with the kind of deeply personal insights office managers typically only share with their closest friends, family members and other managers. Highlights include:

  • The #1 Soft-Skill Every Great Manager Needs 
  • Identifying the Biggest Staff Training Challenges
  • The Looming Shortage of Experienced Managers
  • Where Managers Unconsciously Drop the Ball
  • Which Managers Get Paid the Most and Why
  • Managers’ Biggest Gripes About Dentists
  • Office Managers’ Top Career Concerns 
  • Where Managers Need More Support

Can’t make it? Register today to receive an on-demand replay link after the webinar. You’ll be able to access the recorded presentation. So don’t worry if the time doesn’t work out for you. Just register anyway!

Register Now

How Good Is Your Packaging?

In the retail business, everyone pretty much agrees that Apple is king. And one of the first things you notice when you buy an Apple product is the beautiful, brilliantly designed packaging for every single product. In fact, I know some people who collect the boxes just because they are so impressive they can’t bring themselves to throw them out.

There are plenty of businesses owners and product manufacturers who would say, “That’s nice for Apple, but I can’t afford that.” And that makes perfect sense if you don’t want to be considered the best, and just want to be the cheapest or an average product.

What’s this got to do with dentistry? Everything. Your “packaging” is your entire office: your reception area, your scrubs, your operatories, your bathroom, your signage, your parking lot, your website and your social media pages. All of it tells patients how they should rank your value against other things they spend money on.

The fact is that Apple products, from a technical standpoint, are seldom the absolute best in the market. There are better phones, bluetooth headphones, tablets, laptops and computers out there. But there aren’t any that look better or come in a more appealing box. On top of that, Apple gets more money for their products, even though they are not the best. And they also never discount their products, when everyone else in the marketplace does, often on the first day of release. (And they’re also the second most valuable company in the world.)

Don’t go to the trouble to create a great clinical practice and then do an average job of packaging it.

Please don’t misconstrue this as telling you that you don’t have to be a good dentist clinically if you have a great-looking office. That’s hardly the point. What I’m saying is, don’t go to all the trouble to create a superior product, i.e., your clinical dentistry, and then do an average job of packaging it.

By all means, be a great practitioner, get loads of CE, and use all the latest technology that gives your patients the highest quality treatment possible. But don’t ignore the box it all comes in. Renovate your reception, get nice designer scrubs with your logo on them, and make the entire office pristine and well designed, from lighting to the wall colors. And make every aspect of your digital presence the highest quality.

And remember also that your team is your packaging: their smiles, their attitude, their helpfulness, caring and integrity, that’s all your packaging too. It all matters. It matters in case acceptance, loyalty, and getting your patients to refer you. And just like Apple, you won’t have to offer discounts to attract patients.

So pay attention to all of it, and maybe someday you’ll even have people lined up outside your office, just like an Apple store!

Your Patients Stop Listening When They Hear This Number

Did you know the national average for dental case acceptance is around 50% for existing patients and barely 30% for new patients?

Those numbers drop even lower when the cost of treatment exceeds $3,500. It’s true that getting patients to accept the complex care they need is often about money; but there’s much more to the equation.

Join me on June 5th for our free webinar, “How to Maximize Case Acceptance for Complex Care without Losing Patients to Sticker Shock.” My special guest, noted dental coach/author/speaker Dr. Paul Homoly, will show you how to raise your patient IQ so you can overcome barriers to accepting:

  • Restorative Dentistry
  • Dental Implants
  • Veneers & Dentures
  • Periodontal Surgery

FREE BONUS OFFER: Everyone who attends gets unlimited access to Dr. Homoly’s Quick Start Video Series – a great way to make team meetings more productive

REGISTER NOW

Relationship Advice for Dentists

I’ve met over 10,000 dentists during my 33-plus years in this business and one thing is clear to me: Dentists are really bad at long-term relationships.

I’m not talking about girlfriends, boyfriends, significant others or spouses (though I could). No, I’m talking about building and maintaining relationships with patients. Dentistry survives on repeat business and most practices are simply not doing what it takes to keep patients coming back and accepting treatment. According to the ADA, 50% of new patients never return after their first appointment with a new dentist.

https://attendee.gotowebinar.com/register/7746776697192076545?source=GoAskFred

Join me and patient-retention specialist Charles Burbridge, on May 8th for “Relationship Advice for Dentists: 10 Simple Ways to Improve Patient Retention.” Register now for this free, live webinar to learn our proven, step-by-step system for nurturing profitable, long-lasting patient relationships.

FREE BOOK BONUS!

Attend our live presentation on May 8th and I’ll send you a FREE copy of my bestselling guide to patient retention, and more, “Becoming Remarkable,” – a $35 value.

REGISTER NOW!

Can’t make it on May 8th? Register anyway, and we’ll send you the on-demand recording shortly after the webinar ends.